ETHYE SDN BHD
About Us

Founded as Yew Luen Trading in the 1970s by Mr. Chan Sai Soo, our company began with a strong commitment to the professional haircare industry, focusing on manufacturing and supplying quality products to salons across the region. Officially renamed in 1994, Ethye Sdn Bhd brings over 50 years expertise in aerosol hair beauty products.

Our roots lie in serving professional salons with trusted essentials like hair perming lotions, shampoos, and aerosol hair sprays — products that have since become iconic for their performance, reliability, and value.
• Years of Expertise
50+
• Happy Customers
100k+

At Ethye Sdn Bhd, we believe that great products should be accessible to everyone. Our business is built on a foundation of sustainability, affordability, and consumer safety. We are committed to providing safe, effective hair beauty products that give customers peace of mind with every use. Our emphasis on long-term value and ethical practices has earned us the trust of generations of loyal users.

Looking to the future, Ethye Sdn Bhd is expanding into new territories within personal and home care. We are developing a fresh line of products including shower gels, men’s grooming essentials, sunscreen, and aerosol surface sanitizers — continuing our legacy of innovation while staying true to the quality our brand stands for.
Our Values
At Ethye Sdn Bhd, our business is driven by principles that reflect who we are and what we stand for.
These values guide every decision we make and every product we create.
Sustainability & Responsible Growth
We are committed to building a business that grows responsibly—supporting long-term success while caring for our environment and communities.
Safe, Affordable, and Effective Products
Our mission is to provide high-quality hair beauty products that are accessible to everyone, without compromising safety or performance.
Empowering Everyday Consumers
We believe that everyone deserves access to products that work. Our offerings are designed to meet real-world needs with trusted results.
Uncompromising Product Safety
Safety is non-negotiable. Every product we manufacture undergoes careful quality control to ensure peace of mind for our customers.
Trust Through Consistency
Our customers rely on us for reliable results. That’s why consistency in product quality, experience, and outcomes is central to how we operate.
Ethical and Transparent Practices
We hold ourselves to high ethical standards, embracing honesty, accountability, and integrity across all aspects of our business.
Milestones
Ethye Sdn Bhd’s journey is one of steady growth, resilience, and commitment to quality.
From our early beginnings to achieving industry-recognized certifications, here are the key milestones that define who we are today.
1970
Humble Beginnings

Ethye Sdn Bhd was originally established as Yew Luen Trading, focusing on manufacturing and supplying professional haircare products to salons across Malaysia.

1980
Expansion to Mass Market

Building on its salon success, Ethye Sdn Bhd began distributing to the broader consumer market through a network of trusted distributors nationwide.

1994
A New Chapter & Modern Facility

The company was officially renamed Ethye Sdn Bhd and relocated its manufacturing operations to Desa Tun Razak Industrial Park, where it continues to operate today.

2000
R&D Expansion and Nationwide Supply

Ethye Sdn Bhd expanded its Research & Development department, strengthening product quality control and scaling up its supply chain to serve professional salons and the wholesale market across Malaysia.

2024
GMP Certification Achieved

Ethye Sdn Bhd proudly earned Good Manufacturing Practices (GMP) recognition from NPRA, Ministry of Health (KKM)—a testament to our dedication to safety, quality, and regulatory excellence.

2025
Growth in Local & Global Markets

Ethye Sdn Bhd shifted its focus toward both local and international markets, expanding its product line to meet changing consumer needs and global standards.